The Maytag Online Advertising Planner is an essential tool in providing owners of The Maytag Store, Maytag Home Appliance Center, and Maytag Home Dealer retail stores access to Whirlpool’s national 4-page newspaper insert promotions.
Not only does the system notify store owners they can log in to order the promotion that suites them, the feature-rich backend of the system allows for the management of hundreds of store owner accounts, custom store imprints, and newspaper and publication records, it also allows extensive reporting functions. The shipping, quantity, and participation information gathered and managed with the help of this system is a crucial tool in the successful organization of this large-scale promotion.
Our complete redesign of the Advertising Planner makes it even easier for dealers to place orders online. Whirlpool needed to improve the usability of the site, to help minimize error by the store owners during the ordering process, as well as allow individual stores more customization of their inserts. A new design of the order processing pages and an imprint management system allowing for custom graphics on both the front and back of the inserts achieved these goals.