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With the current videos out of date, the Whirlpool Corporation asked Clearpage to breathe new life into the series of loops videos played in The Maytag Store retail locations nationwide. Customers can learn more about each of the various product categories through these videos. Each video showcases the Whirlpool Brands, including: Whirlpool, Maytag, KitchenAid, Jenn-Air, and Amana. For this project Clearpage produced and directed a location shoot at a Maytag Store to capture a unique level of product interaction. The new loops also feature a new set of motion graphics to convey the company's new image and branding. You can watch the four loops online here.
iTunes U has arrived, giving higher education institutions an ingenious way to get audio and video content out to their students. Clearpage helped CMU to integrate iTunes into their existing website. Providing access for students, instructors, and the public.