With the current videos out of date, the Whirlpool Corporation asked Clearpage to breathe new life into the series of loops videos played in The Maytag Store retail locations nationwide. Customers can learn more about each of the various product categories through these videos. Each video showcases the Whirlpool Brands, including: Whirlpool, Maytag, KitchenAid, Jenn-Air, and Amana.
For this project Clearpage produced and directed a location shoot at a Maytag Store to capture a unique level of product interaction. The new loops also feature a new set of motion graphics to convey the company's new image and branding.
